![]() Caesars will be tasked with a presence at key NFL events like the 2022 Pro Bowl and 2022 NFL Draft in Las Vegas, as well as in its online iGaming space. Its multiyear deal with Caesars, DraftKings and FanDuel will mean several things: First, each of the companies will be permitted exclusive access to NFL content, like logos, highlights and trademarks as well as opportunities to integrate their own content into NFL Media properties like NFL.com and the NFL app. ![]() The NFL, however, had yet to designate official betting partners prior to Thursday. (The Giants, for example, partnered with DraftKings in September 2020, while the Jets struck a deal with BetMGM for a similar partnership two years earlier). As announced Thursday, the NFL has struck a multiyear agreement with Caesars Entertainment, DraftKings and FanDuel, granting all three partners exclusive access to certain NFL content for retail and sports betting, as well as paving the way for integration of betting content into NFL Network broadcasts as soon as this fall.Ī number of NFL teams, like professional franchises in other leagues, had already partnered with companies for official sports betting cooperation. ![]() Starting this season, the NFL will have official sports betting partners for the first time in league history.
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